IRVINE, California, March 20, 2015 – McDermott & Bull, a premier Southern California-based retained executive search firm, announced today the successful appointment of Mr. Randall Bartter as Vice President of Marketing with Juanita’s Foods based in Wilmington, CA.
This executive recruiting engagement was conducted by Jeff Black, Partner at McDermott & Bull Executive Search. According to Mr. Black, “Randy offers a wealth of food industry experience to support the marketing initiatives for this growing company, but more importantly, his personal credibility is unquestionable and his authentic and collaborative style will serve as a wonderful addition to rich culture of accountability and excellence being advanced by CEO, Aaron De La Torre, and the leadership team of Juanita’s Foods.”
Mr. Bartter has led a highly successful career in Marketing, the past sixteen of which has been based on the Hispanic consumer. His career has been focused on food products and growth in retail and food service channels. Mr. Bartter possesses excellent functional knowledge, with deep experience as a leader in the food industry.
Mr. Bartter earned his Bachelor of Arts in arts and science from Miami University and later earned his MBA in marketing from Cornell University.
About Juanita’s Foods
Juanita’s brand products are made by Juanita’s Foods (www.juanitasfoods.com), a third generation family-owned and operated business based in Wilmington, California. Founded in 1946 by George De La Torre Sr. and his nephew, Albert Guerrero, it was originally called Harbor Canning Company and specialized in canning the catches of local sports fishermen. One day, at the suggestion of Albert’s wife, Ruth, they tried canning menudo, a popular Mexican stew. This innovative side venture, started in 1950, grew to become a huge success, eventually leading Juanita’s to be the world’s largest manufacturer of canned menudo. The company’s product line expanded in 1977 when they acquired the Pico Pica Sauce brand. By 1986, the company’s path was clear, and was officially renamed Juanita’s Foods, emphasizing their commitment to maintaining their well-earned title of leader in the Mexican food category.
About McDermott & Bull
McDermott & Bull, Inc. (www.mbsearch.com) is a retained executive search firm headquartered in Irvine, California. The firm serves both public and privately held clients in a variety of industries and functional areas. McDermott & Bull has developed expertise in fields including Restaurants/Retail, Live Events and Entertainment, Food Manufacturing, Technology, Aerospace & Defense, Financial Services, Consumer Products, Industrial Manufacturing, Healthcare and Life Sciences, the Building Industry, Professional Services, and other areas. Founded by Rodney McDermott and Christopher Bull, the firm specializes in recruiting difficult-to-find and critical senior level talent for its clients. McDermott & Bull has worked with a large number of prestigious clients including Broadcom, Cisco Systems, Western Digital, Golden State Foods, Google, Ducommun, AECOM, Newport Corporation, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank and Union Bank.