News

McDermott & Bull Finds Senior Director of Ecommerce for Manhattan Beachwear

IRVINE, California, April 10, 2018McDermott & Bull is pleased to announce the successful appointment of Gary Rothman as Senior Director of Ecommerce with Manhattan Beachwear, the largest manufacturer of swim and active wear in the U.S.

This executive recruiting engagement was conducted by Chris Bull, Managing Partner; Rob Gross, Principal Consultant; and Shree Thakarar, Senior Recruiting Associate at McDermott & Bull.  According to Bull, “Gary is a driven and proven ecommerce leader who will make a big impact at Manhattan Beachwear.  We look forward to seeing all that he accomplishes in this role.”

Rothman has a strong track record of implementing ecommerce sites from the ground up.  He has almost twenty years of experience in bringing brands to life within the digital space, including some of the most globally recognized brands such as Coca-Cola, Fruit of the Loom, Vanity Fair Intimates, Brooks Running, Spalding (Basketball), Russell Athletic, and American Girl.  Prior to joining Manhattan Beachwear, Rothman served as Director of Ecommerce and Marketing at St. John’s Knits.

Rothman received his Associate’s degree in Retail Management and Fashion Merchandising from Santa Ana College and his Bachelor of Arts degree in Communications from Chapman University.

About Manhattan Beachwear

As the largest manufacturer of swim and active wear in the U.S., Manhattan Beachwear recently moved into a state-of-the-art 75,000 square foot manufacturing and design facility in Cypress, CA, as well as a brand new, ultramodern 200,000 sqft distribution center; in addition to their bi-coastal headquarters and global sales force.  Manhattan’s proprietary swimwear brands include La Blanca, 24th & Ocean, The Bikini Lab and Maxine of Hollywood.  It picked up women’s active and lifestyle apparel brand, Green Dragon Clothing, when it acquired Los Angeles-based CMK Manufacturing in 2014.  Manhattan Beachwear also designs, manufactures and markets under licenses for Lucky Brand, Kenneth Cole New York, Kenneth Cole Reaction, Polo Ralph Lauren, Lauren Ralph Lauren, Trina Turk, Nanette Lepore, Sperry Top-Sider and Hobie Swim.  Its brands are sold at Nordstrom, Neiman Marcus and Bloomingdale’s, as well as swimwear boutiques.

About McDermott & Bull

McDermott & Bull is an executive search firm that partners with leading companies to identify and recruit leaders for permanent and interim roles.  All of the practice leaders within the firm’s retained Executive Search business have deep executive experience and are uniquely positioned to address the dynamic leadership demands of public and private companies across nearly every industry.  McDermott & Bull’s Interim Leaders team is equipped to service the needs of its clients by placing senior-level executives into temporary roles during critical periods.  The firm’s Executive Network program provides valuable resources for and offers opportunities to build meaningful relationships with thousands of C-Suite and VP-level executives throughout the country.  The formation of McDermott & Bull Europe gives the firm access to international insights and expertise and makes McDermott & Bull a true global player.