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McDermott & Bull Recruits Director of Brand Marketing for 5.11 Tactical

IRVINE, California, April 4, 2017McDermott & Bull, one of the largest executive search firms in the Americas and the fastest-growing firm within the Hunt Scanlon Top 50 Recruiters list, is pleased to announce the successful appointment of Julie Schaffner as Director of Brand Marketing with 5.11 Tactical, the fastest-growing and best known brand of tactical apparel and gear in the world.

This executive recruiting engagement was conducted by Scott Meyer, Principal Consultant; Bill Brewer, Principal Consultant; and Brittany Rausch, Recruiting Associate at McDermott & Bull.  According to Meyer, “As 5.11 Tactical moved into its next stage of growth with a rapidly expanding number of 5.11 Tactical retail stores, they needed a strategic brand marketing executive to maintain consistency in all brand communications to both consumers and their core professional end users.  Julie has an ideal background for this critical role, with deep experience in leading strategy and execution for enthusiast brands, including branding within retail locations.  Her passion for excellence and love for brands makes her a superb addition to the 5.11 Tactical team.”

Schaffner started her career as a Visual Merchandising Associate with Guess, and was quickly promoted to Visual Merchandising Operations Manager, where she was responsible for producing and providing merchandising materials for all Guess retail stores.  Schaffner joined Oakley in 2003 as Manager of Environmental Visuals, and worked her way up to the Global Brand Marketing Director of Optics, leading the internal marketing functions and setting marketing strategy for the well-known sunglass category.

Schaffner received a Bachelor of Science degree in Business Administration from Pepperdine University.

About 5.11 Tactical

5.11 Tactical is the fastest-growing and best known brand of tactical apparel and gear in the world, with a strong brand equity resulting from field-tested endorsements by first responders such as law enforcement, firefighting, and EMT, as well as armed forces special operations.

With offices around the globe, 5.11 Tactical works directly with end users/operators to create purpose-built apparel and gear designed specifically to enhance the safety, accuracy, speed, and performance of first responders and tactical enthusiasts worldwide.  5.11 Tactical products exceed rigorous and exacting standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for Duty-Driven professionals.

About McDermott & Bull

McDermott & Bull has been redefining expectations within the world of executive search since 2001.  The firm’s practice leaders, all of whom have substantial executive experience, are uniquely positioned to address the dynamic leadership demands of public and private companies across nearly every industry.  With the advent of MB Interim Leaders in 2011, McDermott & Bull is powerfully equipped to service both the permanent and interim needs of its clients.  Respected companies including Aramark, CoreLogic, Epson America, In-N-Out Burger, Kaiser Aluminum, Unified Grocers, Broadcom, Cisco Systems, Chicken of the Sea, Western Digital, Golden State Foods, Panda Restaurant Group, Honda Center/Anaheim Ducks, Comerica Bank, as well as portfolio companies owned by private equity firms such as Riverside Company, Sun Capital Partners, ClearLight Partners, Swander Pace Capital, Chicago Growth Partners, Atar Capital, Main Post Partners, and Riordan, Lewis & Haden, have all partnered with McDermott & Bull.  Additionally, the firm’s Executive Network program provides valuable resources for and offers opportunities to build meaningful relationships with thousands of C-Suite and VP-level executives throughout the country.